Petersen Automotive Museum Rebrand
The Petersen Automotive Museum is an automobile museum located on Wilshire Boulevard alongside Museum Row in the Miracle Mile neighborhood of Los Angeles. One of the world's largest collections, the Petersen Automotive Museum is a nonprofit organization specializing in automobile history and related educational programs.
2023
Rebranding / Brand Identity
Indesign, Illustrator, After Effects, C4D
Embark on a journey as our curated collection of exclusive treasures propels you to new horizons. Hop into our car with a boundless narrative spanning from the past to the future of automotive innovation. Here, where limits dissolve, you will immerse yourself in the captivating persona of our unique gem.
Feel the speed and time
Unique personalities and stories
Treasure our exclusive collection
Our gear shifting innovation
Click here for more process!
There are three core concepts to the spatial context logo: the outer frame with the weaving pattern, inside diagonal referencing the criss crossing staircase in the architecture, and the main concept is Shiroiya Hotel being the City’s living room.
Color / Typography System
The Petersen Automotive Museum chose colors to evoke speed, movement, and passion associated with automobiles.
Collaterals / Applications
The Petersen Automotive Museum chose colors to evoke speed, movement, and passion associated with automobiles.